National Rebrand - Candid Communications

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From Rebrand to Right-Hand Partner

Diverzify

Diverzify, the nation’s largest commercial flooring contractor, came to us for a rebrand—and stayed for the strategy. After refreshing their visual identity and marketing materials, our partnership evolved into something deeper. Today, Candid serves as an extension of Diverzify’s internal team, managing company-wide communications, designing engaging content, and ensuring thousands of employees stay connected, informed, and inspired.

From Rebrand to Right-Hand Partner

Diverzify

THINGS WERE

OFF-BRAND

Diverzify’s internal and external messaging didn’t reflect their national scale or forward-thinking approach. Their brand materials lacked cohesion, and internal communication felt scattered across teams and regions.

CANDID GOT THINGS

ON TRACK

We delivered a bold new logo, a reimagined pitch deck, and polished marketing materials—but we didn’t stop there. Candid stepped in as Diverzify’s internal communications partner, streamlining how they connect with staff across the country through newsletters, leadership events, staff meetings and more.

NOW THEY'RE

OUT FRONT

Diverzify now communicates like the powerhouse they are. With strategic content and consistent touchpoints, employees feel more informed, aligned, and proud to be part of the team—helping leadership reinforce culture, celebrate wins, and move the business forward.