Brand Launch & Paid Media Campaign
From Complex to Crystal Clear

DNA

The national accounts division of Diverzify was doing big things behind the scenes—offering full-scale, coast-to-coast flooring solutions for national brands—but the identity behind those services didn’t reflect the scope or value of the work. Known internally as CTS (Collaborative Turnkey Solutions), the division needed a brand that felt as elevated, efficient, and credible as the service itself.

Candid delivered a full rebrand from the ground up: a new name, logo, brand messaging, pitch deck, visual system, digital marketing campaign, and a suite of graphics that translated complex ideas into compelling visuals.

DNA Brand Guidelines
From Complex to Crystal Clear

DNA

The national accounts division of Diverzify was doing big things behind the scenes—offering full-scale, coast-to-coast flooring solutions for national brands—but the identity behind those services didn’t reflect the scope or value of the work. Known internally as CTS (Collaborative Turnkey Solutions), the division needed a brand that felt as elevated, efficient, and credible as the service itself.

Candid delivered a full rebrand from the ground up: a new name, logo, brand messaging, pitch deck, visual system, digital marketing campaign, and a suite of graphics that translated complex ideas into compelling visuals.

DNA Brand Guidelines
THINGS WERE

OFF-BRAND

Before the rebrand, the division’s name didn’t resonate—and neither did its visuals or messaging. It lacked alignment with Diverzify’s national brand and left internal teams and external clients alike struggling to articulate what the division actually did, let alone why it mattered. The value was there. The clarity wasn’t.

CANDID GOT THINGS

ON TRACK

We rebranded the division as Diverzify National Accounts (DNA) and built messaging that clearly explained their value: streamlined service, smarter communication, and a true national partner. Then we backed it up with a bold visual identity, pitch deck, and graphics that made even the most complex service models easy to understand—plus a digital campaign to share it all with the world.

NOW THEY'RE

OUT FRONT

Diverzify National Accounts has a brand as polished as its process. With a clear name, confident messaging, and visual tools that simplify the complex, the team can sell and scale with ease. Internally, everyone’s aligned. Externally, clients finally get it—and want in.

Candid understood our business on a deeper level than we expected, and it shows in every piece they delivered.

Laura Dellbrugge, EVP | Diverzify
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BIG NEWS

WE'VE REBRANDED

Riss Marketing has rebranded to Candid Communications.

Why Candid? Because honesty, clarity, and real results are at the heart of everything we do.

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