Family Services United provides essential services for adults with intellectual and developmental disabilities—but their website didn’t reflect the warmth and compassion of the care they deliver every day. Candid was brought in to redesign the website, develop all-new content, and produce a brand video that could do justice to the mission behind the services. Through that process, FSU found a clearer, more confident way to communicate who they are, what they do, and why it matters.
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A Website with Heart—and Strategy
Family Services United
Family Services United provides essential services for adults with intellectual and developmental disabilities—but their website didn’t reflect the warmth and compassion of the care they deliver every day. Candid was brought in to redesign the website, develop all-new content, and produce a brand video that could do justice to the mission behind the services. Through that process, FSU found a clearer, more confident way to communicate who they are, what they do, and why it matters.
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THINGS WERE
OFF-BRAND
The old website was outdated, disorganized, and hard to navigate. The content wasn’t connecting with families, referral sources, or potential hires—and it didn’t capture the spirit of the organization.
CANDID GOT THINGS
ON TRACK
We redesigned the website from the ground up and wrote fresh, accessible content that made complex services easy to understand. Then, we brought the mission to life through a powerful brand video—giving the FSU team a new way to show (not just tell) what makes them different.
NOW THEY'RE
OUT FRONT
Family Services United now has a professional, user-friendly site that reflects the quality of their care. Visitors can easily find the information they need, and the team finally has a platform that makes them proud—and places their mission is front and center—exactly where it belongs.
Our website turned out better than we could have ever imagined. Candid went above and beyond and we could not be happier.
Jonathan Pasquinelli, Dr. of New Development | Family Services United
